The supplement chews are formulated with the brand’s BioBoost™ blend of functional ingredients to target a variety of health issues.

Formulated with superfoods, the treats are available in three formulas.

The company has launched a line of functional dog chews.

Available in five varieties, Wellness® Supplements target specific health concerns in dogs.

The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

The company’s new products include Bark-Less Bites, Hip & Joint Gravy and Daily Support Full Spectrum Hemp CBD Oil.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

The acquisition marks Tenacious Labs’ first foray into the pet care market.

The company’s new Project Watson line includes eye health supplements for dogs.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.