Champion Petfoods launches high-protein functional dog treats 09.25.2023 By Nicole Kerwin The new Chewy Tenders treats are available in three varieties, each offering a specific health benefit.Read More
New pet wellness brand launches, focusing on amino acid supplements 08.17.2023 By Nicole Kerwin Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.Read More
Petcurean adds wet meal toppers to Go! portfolio 08.17.2023 By Jordan Tyler The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.Read More
What’s trending in the pet supplement space? 08.15.2023 By Jordan Tyler Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.Read More
Purina unveils new joint health supplement 06.30.2023 By Nicole Kerwin Joint Care can support mobility and joint health in dogs and puppies of all sizes.Read More
PetMeds debuts new affordable pet health line 06.19.2023 By Nicole Kerwin The DelRay™ Pet Apothecary offers premium pet supplements and treats, among other health products.Read More
Report: Pet food claims catching owners’ attention (and dollars) 06.05.2023 By Jordan Tyler Pet owners view nutrition as a central way to support their pets’ health and wellbeing.Read More
CULT launches new sustainable pet supplements 05.30.2023 By Nicole Kerwin The new Noochies! Sprinkles supplements target specific health concerns in both dogs and cats.Read More
Freshpet launches new brand for large dog breeds 05.16.2023 By Nicole Kerwin The new Large Dog Big Bites Multi-Protein Recipe is formulated to support joint health and mobility.Read More
New ingredient seeks to address metabolic health, natural product preservation 05.04.2023 By Nicole Kerwin Layn Natural Ingredients’ TruGro AOX+ serves as a dual-functional ingredient for pet nutrition.Read More