Packaged Facts predicts online pet product purchases will account for 26% of the entire pet product market in 2023.

Overall, pet segment revenue for General Mills was up 7.1% in the first quarter.

Premium ingredients, functional claims and lower price points are attracting consumers to retailer-owned brands.

Pet food brands in the US are struggling for market share in the modern retail environment.

The “Artificial-Free Upgrade” invites pet owners to swap their artificial ingredient-containing pet foods for products free from artificial ingredients.

As of May 1, the major retailer has officially removed all pet food and treat products containing artificial colors, flavors or preservatives from its shelves.