Petlove’s founder and chief executive officer will work with the private equity firm to further develop the company’s online presence throughout the country.

Petco and its e-commerce platform will sell select West Paw products nationwide, including its recently released creamy pet treats.

The association said most businesses have implemented proactive measures to remain open and keep consumers safe in uncertain times.

E-commerce is overtaking pet specialty, supply chain disruptions worsen, and pandemic-era health and safety measures are expected to continue for the foreseeable future.

The new cat and dog foods will be available through independent pet retailers this summer.

The company has partnered with Pan Pacific Pet, one of western Canada’s largest pet product distributors, to assist independent pet stores establish online sales platforms.

In an effort to mitigate the financial impact of COVID-19, the pet retail giant has temporarily reduced pay for executive, salaried and hourly employees, among other measures.

Packaged Facts discusses impacts to pet food and treat products, non-food products, non-medical and veterinary services and e-commerce expected during and after COVID-19.

The pet retail chain will remain open and offer curbside pickup in the 34 states it operates in, as well as delivery services at select locations in 17 states.

FEDIAF, the European Pet Food Industry Federation, has asked government officials to keep pet stores open amid widespread store closures.