The new sales representation company seeks to modernize pet retail sales processes and offer transparency.

Jason Petercheff has been appointed to national sales director and will be responsible for the company’s brick-and-mortar revenue.

The company partnered with Motiv to create its refillable pet food dispensers.

The retailer now offers automatic, subscription-based shipping for its pet food and supplies.

While demand for pet nutrition is generally inelastic, some pet owners are considering changing their spending habits to accommodate economic strain.

The company’s products will now be available at H-E-B, Bristol Farms and Gelsons.

The company’s pet food and human food products will be available through Instacart.

The pet supplement brand has formed an exclusive, nationwide partnership with Petco.

The pet retail franchise has partnered with Adyen to manage and streamline its online and in-store payments.

The retailer will now be known as Petsense by Tractor Supply and has expanded its customer loyalty program.