A report by Mintel and Tree Top Ingredients highlights key pet food and treat ingredient trends, consumption patterns and product claims furthering differentiation in the global market.

V-planet has partnered with P. Unithai Co., LTD to distribute its plant-based dog diets online through Taily Buddy.

Dogs Playing For Life and its canine behavior center will benefit from the donation as it faces COVID-19 impacts.

Generation Pet will distribute the brand along the East Coast, and Nature’s Rules will distribute it in several southeastern states.

The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.

Developing products that appeal to pets’ senses and preferences to compel consumption is fundamental yet crucial to a product’s success.

The blog will aim to inform pet owners about key pet food topics, including grain versus grain-free, DCM, the benefits of legumes and the use of ingredient meals.

UnKibble will be offered through the brand’s direct-to-consumer, subscription-based service.

The pet food brand has launched two dog foods in its new SuperMedleys line.