The company has debuted its latest pet food solution, PurePal, that can increase overall appeal of a dry dog food product aroma among both pets and pet parents.
The retailer launched two new dog food formulas shortly after announcing its rebranding, meant to highlight the company as a complete care provider for pet owners.
The company is refurbishing a former brewery in Eden to build a 1.3 million-square-foot manufacturing facility for its leading dry dog and cat food brands.
The company has launched a new line of sporting dog diets, adjusting protein, fat and nutrient ratios to target four specific levels of activity duration and intensity.