The CBD pet supplements brand has joined forces with representation groups in the Midwestern and Northeastern United States.

The lifestyle mogul developed the line with Canopy Animal Health after announcing their partnership in early 2019.

The company partnered with CBDistillery to include high-quality hemp extract in its latest line of functional canine supplements.

The organization’s Pet Food Committee discussed proposed changes to some ingredient guidelines.

The final rule takes effect March 22, 2021, and includes guidance for testing, sample collection, and tribal regulatory authority.

The company will be introducing “intro packs” this spring as a way for pet owners to try out its hemp-CBD products without breaking the bank.

Ian Butler joins the company to support innovation for its organic and functional pet supplement products.

The company has added chamomile, baobab, glucosamine, chondroitin and other functional new ingredients to its CBD-infused dog supplement line.

The company has added a Beef and Sweet Potato Bone Broth for dogs and cats to its portfolio of water-soluble, broad-spectrum hemp supplements.

The hemp-CBD pet product company was named in Denver Business Journal’s Fast 50 Growing Businesses for 2020, posting $10.5 million in sales in 2019 with room to grow.