The company has expanded its service area to “fill the gap” in the region and cater to hundreds more retailers.

The company detailed the pet brand’s evolution and growth over the last 2 years and outlined its strategy for sustaining that growth.

Pet specialty retailers will be able to create custom store websites through eTailPet, offer thousands of products and have them fulfilled directly through WholesalePet.com.

The market research firm will exclusively provide in-store, e-commerce and consumer data about the pet retail franchise to help tailor its growth strategies to consumer behaviors.

The pet product distributor is pairing its digital fulfillment solution with eTailPet’s custom website platform to give independent pet retailers a leg up.

NexPet and Grandma Mae’s Country Naturals have partnered with Directworks-Moblico to provide geo-targeting capabilities for brick-and-mortar stores.