The company launched its first fresh/frozen line: Wellness® Bowl Boosters Freshly™.

Pure Cravings is using a proprietary method to test every catch against strict mercury limits.

The market research firm presented its latest and greatest pet care research at Global Pet Expo 2022.

The company’s new Kind Earth line and Supplements for Dogs features complete ingredient traceability with QR code technology.

The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The company shared data during Global Pet Expo, revealing trends in pet health and wellness, in-store purchasing and omnimarket growth.

Volume four of APPA’s Generational Report details the behaviors and trends in pet ownership, attitudes and product purchasing.

The pet food and treat manufacturer is expanding its product selection in the plant-based, wet cat food, fresh and function categories.

The company is expanding its ORIJEN portfolio to include Amazing Grains and Premium Wet Cat Food.