During Global Pet Expo 2024, the company showcased its new cat foods, dog foods, dog treats and meal toppers. 

The new Breed Specific Soft Chew® line offers solutions focused on common challenges experienced by specific dog breed types. 

New products include a Postbiotic supplement and a Fish-Free Omega 3 supplement.

The new format is produced using low and slow cooking methods to preserve nutrients and ensure high digestibility, establishing new category for the industry.

The product is likened to “Gatorade for active dogs.”

Goodbowl builds on the brand’s commitment to transparency, sustainability and animal welfare.

The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.

This year’s show floor will feature several new-and-improved experiences.

The Illinois-based dog treat brand will highlight new and existing dog treats.

The brand will debut its new look and enhanced formulations at Global Pet Expo 2024.