The company’s latest product, a mushroom-packed supplement with function at the forefront, is going to the dogs.

EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.

WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.

Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.

The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.

The brand’s best-selling calming dog supplements are now available through the retailer.

The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.

The new human-grade supplements seek to promote relaxation and skin and coat health.