Pet owners are increasingly prioritizing pet health and wellness, and their demands are fueling new product innovation.

More than half of all pet food products launched globally in 2022 carried a natural claim. 

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Proper nutrition starts with enticing the pet to eat through satisfying odors and flavors.

The company’s new plant will produce plant-based, non-GMO, natural ingredients.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

Safe Catch, a human seafood brand, has taken its proprietary mercury testing technology and applied it to feline nutrition.

The company’s new SuperBites Freeze Dried Raw Cat Treats are formulated with superfoods.

The company added an assortment of pet food products from Open Farm, Maui Nui Venison, Olympia Provisions and Cream Co. Meats to its platform.

Lord Jameson is launching three new treat flavors, expanding its Farm Stand Collection of dog treats.