FRANKFURT, GERMANY — Ingredient supplier Cargill announced Nov. 25 that it was presented with the Pet Innovation Award for its TruPet™ postbiotic last week at Fi Europe’s Innovation Awards. Fi Europe celebrates food and beverage innovations across categories ranging from dairy alternatives to pet food. 

The company’s TruPet is a newly created, ultra-concentrated postbiotic designed to enhance gut health, immunity and vitality by nourishing a rich gut microbiome. For less than 1% of a finished product formula, TruPet can help pet food brands innovate because it retains efficacy through modern pet food processing conditions such as retort, extrusion and high-pressure, according to Cargill. 

“The pet food industry has undergone a massive transformation in recent years,” said Mark Franklin, global technical sales lead, pet, for Cargill. “Pet parents now have more nutrition choices than ever and are adopting a ‘good for me, good for my pet’ mindset. To meet rapidly evolving consumer demands, Cargill’s TruPet™ ultra-concentrated postbiotic is a single ingredient that supports multiple health benefits that consumers highly value.”

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