The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.
Modern cold chain capabilities and a heightened consumer sentiment for fresher products has driven strong growth for brands in this category over the last year.
The company was invited to present at the 2020 ICR Conference in Orlando Jan. 13 to share its business model, impressive growth and future growth plan.
Lyka, an emerging brand of gently processed, human-grade, direct-to-consumer dog foods, will use the funding to accelerate growth, expand processing capabilities and add to its core staff.